Effectiveness
The actual effectiveness of tobacco advertisement is widely documented. According to Henry Saffer, public health experts say that tobacco advertising increases cigarette consumption and there is much empirical literature that finds a significant effect of tobacco advertising on smoking, especially in children. However, Saffer and Chaloupka's empirical results are largely due to "data mining" and do not account for endogeneity of bans. A meta-analysis of the econometric literature is found in J.P. Nelson, "Cigarette Advertising Regulation: A Meta-Analysis," International Review of Law and Economics, 26(2), June 2006, pp. 195–226. A critical review of longitudinal studies is found in J. P. Nelson, "What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking? A Critical Assessment," International Journal of Environmental Research & Public Health, 7(3), March 2010, pp. 870–926.
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