Title Sponsor

Famous quotes containing the words title and/or sponsor:

    Fifty million Frenchmen can’t be wrong.
    —Anonymous. Popular saying.

    Dating from World War I—when it was used by U.S. soldiers—or before, the saying was associated with nightclub hostess Texas Quinan in the 1920s. It was the title of a song recorded by Sophie Tucker in 1927, and of a Cole Porter musical in 1929.

    The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.
    —E.B. (Elwyn Brooks)