Tissue Paper - The Industry

The Industry

Out of the world's estimated production of 21 million tonnes of tissue, Europe produces approximately six million tonnes.

The European tissue market is worth approximately 10 billion Euros annually and is growing at a rate of around 3%. The European market represents around 23% of the global market. Of the total paper and board market tissue accounts for 10%. In North America, people are consuming around three times as much tissue as in Europe.

In Europe, the industry is represented by The European Tissue Symposium (ETS), a trade association. The members of ETS represent the majority of tissue paper producers throughout Europe and about 90% of total European tissue production. ETS was founded in 1971 and is based in Brussels since 1992.

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