Marvel Branding
Publisher Martin Goodman's business strategy involved having his various magazines and comic books published by a number of companies all operating out of the same office and with the same staff. One of these shell companies under which Timely Comics was published was named Marvel Comics by at least Marvel Mystery Comics #55 (May 1944). As well, some comics' covers, such as All Surprise Comics #12 (Winter 1946-47), were labeled "A Marvel Magazine" many years before Goodman would formally adopt the name in 1961.
Read more about this topic: Timely Comics
Famous quotes containing the word marvel:
“When you know what men are capable of you marvel neither at their sublimity nor their baseness. There are no limits in either direction apparently.”
—Henry Miller (1891–1980)