Tebowing is a neologism for the act of kneeling on one knee in prayer with one's head resting on one's fist. It is derived from Tebow's propensity for kneeling and praying. The origin of the phrase is credited to fan Jared Kleinstein, who posted a picture with friends on Facebook, in which they mimicked a pose of Tebow following the Broncos' comeback overtime victory over the Dolphins on October 23, 2011. The popularity of the picture led Kleinstein to set up a website showing pictures submitted by people depicting various interpretations of Tebowing all over the world. After two-and-a-half months, the site received 20,000 photograph submissions and 20 million page views from 2 million unique visitors. The New York Times wrote "it can be hard to tell whether are celebrating or mocking for his virtuous ways." Pittsburgh mayor Luke Ravenstahl tebowed as part of a bet with the mayor of Denver following the Broncos playoff victory over the Steelers in 2012. On October 9, 2012, Tebow was awarded the trademark to Tebowing after winning a legal battle with two fans who had expressed interest in trademarking the name.
Tebowing was recognized as a word in the English language by the Global Language Monitor, due to its level of worldwide usage, which was comparable to the word Obamamania (referencing President Barack Obama). In December 2011, the life-sized wall graphics company Fathead released a "Tebowing" sticker that became the company's best-selling product in two days.
Tebowing was included as a feature in the Madden NFL 13 video game.
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