Tim Pope - Promos For The Cure

Promos For The Cure

By 1982, and with a few more videos made, (Scottish band Altered Images, Nancy Nova, Jersey pub-rockers-financed-by-a-millionaire “Volcano”, etc.) Pope met The Cure’s singer Robert Smith and the shape of pop videos as previously understood was to change for all time. Their work together was to prove that directors could be constantly innovative, on a factory-line basis. Pope ultimately directed over 37 videos for the group, including many of their most famous songs – "Let’s Go To Bed" (1982), "Close To Me" (1985), "Just Like Heaven" (1987), "Friday I’m In Love", (1992), "Wrong Number" (1997). He also directed the 35mm movie of “The Cure in Orange”, which captures their performance at the eponymous theatre in the south of France. He recorded his own song with them, called "I Want to be a Tree", with its B-side "Elephants" and "The Double Crossing of Two-Faced Fred" (a choral verse poem he had written and performed at Latymer, a few years earlier). The single is a collector’s item for many Cure fans and Pope was the only early collaborator, apart from their postman, with a song called “I Dig You”.

Pope, of course, provided the video for "I Want to be a Tree", which was famously achieved in a single, unbroken shot of over three minutes duration – the first time this was ever attempted in a pop video. Pope also musically supported another band he was working with at the time, The Psychedelic Furs, at Hammersmith Odeon, the same stage David Bowie had ‘retired’ from as his fictional character Ziggy Stardust. Pope parodied Bowie, referring to his own character as “Twiggy Sawdust” (a play on words from the Tree song). This appears to be the climax of Pope’s burgeoning wannabe-pop star career. The single reached number 137 in the British charts.

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