Business Career
Hartmann began his business career in the early 1970s while in his 20s, co-founding The Woodley Herber Company. Woodley Herber sold herbal products, potpourris and teas, and operated until 1978. It was during this time that Hartmann obtained three degrees in herbology and homeopathic medicine. Thereafter Hartmann moved to New Hampshire to begin The New England Salem Children's Village, which still operates in Rumney, New Hampshire. He was Executive Director of NESCT for five years, and on its board for over 25 years. NESCT's child-care model was based on that of the German Salem International organization, and through his affiliation with that group he helped start international relief programs in Uganda, Colombia, Russia, Israel, India, Australia, and several other countries between 1979 and today.
Hartmann founded International Wholesale Travel and its retail subsidiary Sprayberry Travel in Atlanta in 1983, a business which in the intervening years has generated over a quarter of a billion dollars in revenue. According to their website, Sprayberry Travel was lauded by the Wall Street Journal in 1984 for being one of the early adopters of frequent travel programs analogous to the recently initiated frequent flyer programs of the airline industry. He sold his share in the business in 1986 and retired with his family to Germany to work with the international relief organization Salem International. In the late 1970s, he had been a trainer in advertising and marketing for The American Marketing Centers (now defunct), and in 1987 after returning from Germany founded the Atlanta advertising agency Chandler, MacDonald, Stout, Schneiderman & Poe, Inc., which did business as The Newsletter Factory. He sold his interest in that company in 1996 and retired to Vermont.
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