Release
Gramercy Pictures ran a pre-release promotion and advertising campaign before The Usual Suspects opened in the summer of 1995. Word of mouth marketing was used to advertise the film, and buses and billboards were plastered with the simple question, "Who is Keyser Söze?"
The film was shown out of competition at the 1995 Cannes Film Festival and was well received by audiences and critics. The film was then given an exclusive run in Los Angeles, where it took a combined $83,513, and New York City, where it made $132,294 on three screens in its opening weekend. The film was then released in 42 theaters where it earned $645,363 on its opening weekend. It averaged a strong $4,181 per screen at 517 theaters and the following week added 300 play dates. It eventually made $23.3 million in North America.
Read more about this topic: The Usual Suspects
Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)