Background
"We knew the world was ready to receive the heirs to The Who. All we had to do was to keep doing what we were doing and we would become the biggest band since Led Zeppelin, without a doubt. But something just didn't feel right. We felt we had more dimension than just the next big anything, we had something unique to offer. The innovation was what would suffer if we went down the standard rock route. We were looking for another feeling."
—Bono, on The Unforgettable Fire's new direction.U2 feared that following the overt rock of their 1983 War album and War Tour, they were in danger of becoming another "shrill", "sloganeering arena-rock band". The success of the 1983 Under a Blood Red Sky live album and the Live at Red Rocks video, however, had given them artistic—and for the first time—financial room to move. Following a show at Dublin's Phoenix Park Racecourse in August 1983, one of the final dates of the War Tour, lead vocalist Bono spoke in metaphors about the band breaking up and reforming with a different direction. In the 10th issue of U2 magazine, issued in February 1984, Bono hinted at radical changes on the next album saying that he couldn't "sleep at night with the thought of it all" and that they were "undertaking a real departure". As bassist Adam Clayton recalls, "We were looking for something that was a bit more serious, more arty."
The band had recorded their first three albums with producer Steve Lillywhite, and rather than create the "son of War", they sought experimentation. Both Lillywhite and the band agreed that it was time for a change of producers and not to "repeat the same formula". The band had considered using Jimmy Iovine to produce a new record. However, they found their early musical ideas for the album to be too "European" for an American producer. They also considered approaching Conny Plank, whose previous credits included Can and Kraftwerk, and Roxy Music producer Rhett Davies.
Guitarist The Edge had a long appreciation of musician Brian Eno's work, and admired his ambient and "weird works". The band were also fond of his work with Talking Heads. Having never worked with music such as U2's, Eno was also initially reluctant. When the band played him Under a Blood Red Sky, his eyes "glazed over" at its overt rockness. Eno had brought along his engineer Daniel Lanois to his meeting with U2 intending to recommend Lanois work with the band instead. Eno's earlier doubts were resolved by Bono's power of persuasion and his increasing perception of what he called "U2's lyrical soul in abundance", traits which had become less evident on the War album. Eno commented that the band were "constantly struggling against it as if as if they were frightened of being overpowered by some softness". Eno was impressed by how they spoke, which was not in terms of music or playing, but in terms of their contributions to the "identity of the band as a whole". Eno and Lanois eventually agreed to produce the record. Eno explained that he focussed on the ideas and conceptual aspects, while Lanois handled the production aspects. In Bill Graham's words, Eno's task was to "help them mature a new, more experimental and European musical vocabulary". Island Records boss Chris Blackwell initially tried to talk them out of hiring Eno, believing that just when the band were about to achieve the highest levels of success, Eno would "bury them under a layer of avant-garde nonsense". Nick Stewart, also of Island Records, said that at the time he thought they were "mad", but that the group's decision to stretch themselves and find an extra dimension became the "turning point in their career".
Read more about this topic: The Unforgettable Fire
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