Typeface
In 1908 The Times started using the Monotype Modern typeface.
The Times commissioned the serif typeface Times New Roman, created by Victor Lardent at the English branch of Monotype, in 1931. It was commissioned after Stanley Morison had written an article criticizing The Times for being badly printed and typographically antiquated. The font was supervised by Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older font named Plantin as the basis for his design, but made revisions for legibility and economy of space. Times New Roman made its debut in the 3 October 1932 issue of The Times newspaper. After one year, the design was released for commercial sale. The Times stayed with Times New Roman for 40 years, but new production techniques and the format change from broadsheet to tabloid in 2004 have caused the newspaper to switch font five times since 1972. However, all the new fonts have been variants of the original New Roman font:
- Times Europa was designed by Walter Tracy in 1972 for The Times, as a sturdier alternative to the Times font family, designed for the demands of faster printing presses and cheaper paper. The typeface features more open counter spaces.
- Times Roman replaced Times Europa on 30 August 1982.
- Times Millennium was made in 1991, drawn by Gunnlaugur Briem on the instructions of Aurobind Patel, composing manager of News International.
- Times Classic first appeared in 2001. Designed as an economical face by the British type team of Dave Farey and Richard Dawson, it took advantage of the new PC-based publishing system at the newspaper, while obviating the production shortcomings of its predecessor Times Millennium. The new typeface included 120 letters per font. Initially the family comprised ten fonts, but a condensed version was added in 2004.
- Times Modern was unveiled on 20 November 2006, as the successor of Times Classic. Designed for improving legibility in smaller font sizes, it uses 45-degree angled bracket serifs. The font was published by Elsner + Flake as EF Times Modern; it was designed by Research Studios, led by Ben Preston (deputy editor of The Times) and designer Neville Brody.
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