Aims
The stated goal of The Spectator was "to enliven morality with wit, and to temper wit with morality...to bring philosophy out of the closets and libraries, schools and colleges, to dwell in clubs and assemblies, at tea-tables and coffeehouses" (No. 10). It recommended that its readers "consider it part of the tea-equipage" (No. 10) and not leave the house without reading it in the morning. One of its functions was to provide readers with educated, topical talking points, and advice in how to carry on conversations and social interactions in a polite manner. In keeping with the values of Enlightenment philosophies of their time, the authors of The Spectator promoted family, marriage, and courtesy.
Read more about this topic: The Spectator (1711)
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