Aims
The stated goal of The Spectator was "to enliven morality with wit, and to temper wit with morality...to bring philosophy out of the closets and libraries, schools and colleges, to dwell in clubs and assemblies, at tea-tables and coffeehouses" (No. 10). It recommended that its readers "consider it part of the tea-equipage" (No. 10) and not leave the house without reading it in the morning. One of its functions was to provide readers with educated, topical talking points, and advice in how to carry on conversations and social interactions in a polite manner. In keeping with the values of Enlightenment philosophies of their time, the authors of The Spectator promoted family, marriage, and courtesy.
Read more about this topic: The Spectator (1711)
Famous quotes containing the word aims:
“A lie is real; it aims at success. A liar is a realist.”
—Christina Stead (1902–1983)
“...a fixed aim furnishes us with a fixed measure, by which we can decide whether such or such an action proposed is worth trying for or not, and as aims must vary with the individual, the decisions of any two people as to the desirableness of an action may not be the same.”
—Anna C. Brackett (1836–1911)
“Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.”
—Marshall McLuhan (1911–1980)