Aims
The stated goal of The Spectator was "to enliven morality with wit, and to temper wit with morality...to bring philosophy out of the closets and libraries, schools and colleges, to dwell in clubs and assemblies, at tea-tables and coffeehouses" (No. 10). It recommended that its readers "consider it part of the tea-equipage" (No. 10) and not leave the house without reading it in the morning. One of its functions was to provide readers with educated, topical talking points, and advice in how to carry on conversations and social interactions in a polite manner. In keeping with the values of Enlightenment philosophies of their time, the authors of The Spectator promoted family, marriage, and courtesy.
Read more about this topic: The Spectator (1711)
Famous quotes containing the word aims:
“We are often reminded that if there were bestowed on us the wealth of Crsus, our aims must still be the same, and our means essentially the same.”
—Henry David Thoreau (1817–1862)
“Our age is pre-eminently the age of sympathy, as the eighteenth century was the age of reason. Our ideal men and women are they, whose sympathies have had the widest culture, whose aims do not end with self, whose philanthropy, though centrifugal, reaches around the globe.”
—Frances E. Willard 1839–1898, U.S. president of the Women’s Christian Temperance Union 1879-1891, author, activist. The Woman’s Magazine, pp. 137-40 (January 1887)
“Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.”
—Marshall McLuhan (1911–1980)