The Salvation Army - Symbols - Red Shield

Red Shield

The Red Shield has its origins in Salvation Army work during wartimes. At the end of the 19th century, Staff-Captain Mary Murray was sent by William Booth to support British troops serving in the Boer War in South Africa. Then, in 1901, this same officer was given the task of establishing the Naval and Military League, the forerunner of the Red Shield Services.

Salvation Army officers serving in the Red Shield Services in wartime performed many functions. The Doughnut Girls of World War I are an early example, serving refreshments to troops in the trenches. They also provided first aid stations, ambulances, chaplaincy, social clubs, Christian worship and other frontline services.

This symbol is still used in Blue Shield Services that serve the British Armed Forces but it is widely used as a simple, more readily identifiable symbol in many Salvation Army settings. It is common to see the Red Shield used on casual Salvation Army uniform.

In Australia, the Red Shield has become one of the country's most identified and trusted brands, leading the Australian Salvation Army to prefer to use this symbol over the crest on its uniform, corps buildings and advertising materials. In the 5th Volume of Australian Superbrands it was recorded that "Research reveals that the popular Salvation Army slogan ‘Thank God for the Salvos’ has almost total recognition amongst the Australian public, achieving 93 per cent aided awareness".

The Salvation Army consistently comes out in research as the charity to which people would most like to donate (named spontaneously).

Similarly the Red Shield logo is highly desired by companies wishing to link their brand with a solid emblem of care and compassion.

The uniform also gives the Salvos a very visible presence, often creating a sense that they are ‘everywhere’, although uniformed Salvationists are actually a very small percentage of the Australian population.