Branding
The RBS Group uses branding developed for the Bank on its merger with the National Commercial Bank of Scotland in 1969. The Group's logo takes the form of an abstract symbol of four inward-pointing arrows known as the "Daisy Wheel" and is based on an arrangement of 36 piles of coins in a 6 by 6 square, representing the accumulation and concentration of wealth by the Group. The Daisy Wheel logo was later adopted by RBS subsidiaries Worldpay, Ulster Bank in Ireland and Citizens Financial Group in the United States.
Since 2006, the brand has moved away from referring to both the Group brand and its retail banking brand as the "Royal Bank of Scotland", instead using the "RBS" initialism. This is intended to support the positioning of the bank as a Global financial services player as opposed to its roots as a national bank. An example of the current branding can be found in the Six Nations Championship in rugby union, which it sponsors as the RBS 6 Nations. However, "Royal Bank of Scotland" is still used alongside the RBS initialism, with both appearing on bank signage.
RBS sponsored the Williams F1 team from 2005 until the end of 2010. They also were the title sponsor for the Canadian Grand Prix from 2005 until the end of 2008. They have supported tennis player Andy Murray since he was aged 13.
Read more about this topic: The Royal Bank Of Scotland