The Palm Today
Wally Ganzi, the grandson of John Ganzi, and Bruce Bozzi, grandson of Pio Bozzi, are third generation members of the family to operate The Palm, which has expanded into an international restaurant chain.
Today The Palm has approximately 30 locations in cities throughout the United States as well as locations in Puerto Rico and Mexico. The company is the largest family-owned, U.S.-based chain of "fine dining" restaurants.
For frequent guests, the Palm has established a loyalty program called the "837 Club," which gets its name from the street number of the original Palm. Member benefits include discounts on meals, "points" accumulation that can be used to purchase meals, a free lobster on the member's birthday and other offers.
The restaurant's motto is "the place to see and to be seen."
During the summer of 2011, The Palm underwent a brand refresh, which included new tableware, uniforms, signage, and an updated visual identity manifested in a new website and a new ad campaign. Additionally, The Palm incorporated a number of new dishes into its menu to coincide with the brand refresh.
Read more about this topic: The Palm (restaurant)
Famous quotes containing the words palm and/or today:
“The body, what is it, Father, but a sign
To love the force that grows us, to give back
What in Thy palm is senselessness and mud?”
—Karl Shapiro (b. 1913)
“Hear, O Israel: The LORD is our God, the LORD alone; You shall love the LORD your God with all your heart, and with all your soul, and with all your might. Keep these words that I am commanding you today in your heart. Recite them to your children and talk about them when you are at home and when you are away, when you lie down and when you rise. Bind them as a sign on your hand, fix them as an emblem on your forehead, and write them on the doorposts of your house and on your gates.”
—Bible: Hebrew, Deuteronomy 6:4-9.