Style
One uncommonly formal feature of the magazine's in-house style is the placement of diaeresis marks in words with repeating vowels—such as reëlected, preëminent and coöperate—in which the two vowel letters indicate separate vowel sounds. The magazine also continues to use a few spellings that are otherwise little used, such as "focusses", "venders", and "teen-ager".
The magazine does not put the titles of plays or books in italics but simply sets them off with quotation marks. When referring to other publications that include locations in their names, it uses italics only for the "non-location" portion of the name, such as the Los Angeles Times or the Chicago Tribune.
Formerly, when a word or phrase in quotation marks came at the end of a phrase or clause that ended with a semicolon, the semicolon would be put before the trailing quotation mark; now, however, the magazine follows the more commonly observed style and puts the semicolon after the second quotation mark.
The magazine also spells out the names of numbers, such as "twenty-five hundred" instead of "2,500", even for very large figures. It also spells out professional sports leagues with periods, e.g., N.B.A.
The New Yorker's signature display typeface, used for its nameplate and headlines and the masthead above The Talk of the Town section, is Irvin, named after its creator, the designer-illustrator Rea Irvin.
The body text of all articles in The New Yorker is set in Adobe Caslon.
Read more about this topic: The New Yorker
Famous quotes containing the word style:
“There are neither good nor bad subjects. From the point of view of pure Art, you could almost establish it as an axiom that the subject is irrelevant, style itself being an absolute manner of seeing things.”
—Gustave Flaubert (1821–1880)
“We are often struck by the force and precision of style to which hard-working men, unpracticed in writing, easily attain when required to make the effort. As if plainness and vigor and sincerity, the ornaments of style, were better learned on the farm and in the workshop than in the schools. The sentences written by such rude hands are nervous and tough, like hardened thongs, the sinews of the deer, or the roots of the pine.”
—Henry David Thoreau (1817–1862)
“It is not in our drawing-rooms that we should look to judge of the intrinsic worth of any style of dress. The street-car is a truer crucible of its inherent value.”
—Elizabeth Stuart Phelps (1844–1911)