Readership
Notwithstanding its title, The New Yorker is read nationwide, with 53% of its circulation in the top ten U.S. metropolitan areas. According to Mediamark Research Inc., the average age of the New Yorker reader in 2009 is 47 (compared to 43 in 1980 and 46 in 1990). The average household income of The New Yorker readers in 2009 is $109,877 (the average income in 1980 was $62,788 and the average income in 1990 was $70,233).
Also according to the Audit Bureau of Circulations, The New Yorker's renewal rate (the percentage of subscribers who renew their subscription each year) is 85%—one of the highest reported rates in the industry. Mediamark Research Inc. reported that readers spend, on average, 81 minutes each week reading The New Yorker.
Read more about this topic: The New Yorker