The Jazz Singer - Premiere and Reception

Premiere and Reception

The premiere was set for October 6, 1927, at Warner Bros.' flagship theater in New York City. The choice of date was pure show business—the following day was Yom Kippur, the Jewish holiday around which much of the movie's plot revolves. The buildup to the premiere was tense. Besides Warner Bros.' precarious financial position, the physical presentation of the film itself was remarkably complex:

Each of Jolson's musical numbers was mounted on a separate reel with a separate accompanying sound disc. Even though the film was only eighty-nine minutes long...there were fifteen reels and fifteen discs to manage, and the projectionist had to be able to thread the film and cue up the Vitaphone records very quickly. The least stumble, hesitation, or human error would result in public and financial humiliation for the company.

None of the four Warner brothers were able to attend: Sam Warner—among them, the strongest advocate for Vitaphone—had died the previous day of pneumonia, and the surviving brothers had returned to California for his funeral.

According to Doris Warner, who was in attendance, about halfway through the film she began to feel that something exceptional was taking place. Jolson's "Wait a minute" line had prompted a loud, positive response from the audience. Applause followed each of his songs. Excitement built, and when Jolson and Eugenie Besserer began their dialogue scene, "the audience became hysterical." After the show, the audience turned into a "milling, battling, mob", in one journalist's description, chanting "Jolson, Jolson, Jolson!" Among those who reviewed the film, the critic who foresaw most clearly what it presaged for the future of cinema was Life magazine's Robert E. Sherwood. He described the spoken dialogue scene between Jolson and Besserer as "fraught with tremendous significance.... I for one suddenly realized that the end of the silent drama is in sight".

Critical reaction was generally, though far from universally, positive. New York Times critic Mordaunt Hall, reviewing the film's premiere, declared that

not since the first presentation of Vitaphone features, more than a year ago, has anything like the ovation been heard in a motion-picture theatre.... The Vitaphoned songs and some dialogue have been introduced most adroitly. This in itself is an ambitious move, for in the expression of song the Vitaphone vitalizes the production enormously. The dialogue is not so effective, for it does not always catch the nuances of speech or inflections of the voice so that one is not aware of the mechanical features.

Variety called it "ndoubtedly the best thing Vitaphone has ever put on the screen... abundant power and appeal." Richard Watts, Jr. of the New York Herald Tribune called it a "pleasantly sentimental orgy dealing with a struggle between religion and art.... his is not essentially a motion picture, but rather a chance to capture for comparative immortality the sight and sound of a great performer." The Exhibitors Herald's take was virtually identical: "scarcely a motion picture. It should be more properly labeled an enlarged Vitaphone record of Al Jolson in half a dozen songs." The film received favorable reviews in both the Jewish press and in African American newspapers such as the Baltimore Afro-American, the New York Amsterdam News, and the Pittsburgh Courier. The headline of the Los Angeles Times review told a somewhat different story: "'Jazz Singer' Scores a Hit—Vitaphone and Al Jolson Responsible, Picture Itself Second Rate." Photoplay dismissed Jolson as "no movie actor. Without his Broadway reputation he wouldn't rate as a minor player."