Setting
Like other books by Goldratt, The Goal is written as a piece of fiction. The main character is Alex Rogo, who manages a production plant owned by UniCo Manufacturing, where everything is always behind schedule and things are looking dire. At the beginning of the book, Bill Peach, a company executive, tells Alex that he has three months to turn operations at his plant around from being unprofitable and unreliable to being successful. His distant acquaintance, Jonah (a physicist), whom many believe represent Goldratt himself, helps him solve the company's problems through a series of telephone calls and short meetings. A second story line, which only occasionally intersects with the main topic of the book but to which concepts Jonah learns are also applied, describes Alex's marital life.
Read more about this topic: The Goal (novel)
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“In my dealing with my child, my Latin and Greek, my accomplishments and my money stead me nothing; but as much soul as I have avails. If I am wilful, he sets his will against mine, one for one, and leaves me, if I please, the degradation of beating him by my superiority of strength. But if I renounce my will, and act for the soul, setting that up as umpire between us two, out of his young eyes looks the same soul; he reveres and loves with me.”
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