Appearance in Popular Culture
The Simpsons episode "Catch 'Em If You Can", aired 25 April 2004, alluded to the snob appeal of The Economist in an exchange between Homer and Marge Simpson while they are travelling first-class aboard an airplane:
Homer: "Look at me, I'm reading The Economist! Did you know Indonesia is at a crossroads?"
Marge: "No!"
Homer: "It is!"
Four days later, The Economist alluded to the quote, and published an article about Indonesia referring to the "crossroads". The title of the issue was "Indonesia's Gambit", as in The Simpsons' episode. About seven months later, The Economist ran a cover headline reading "Indonesia at a Crossroads." In April 2009, The Economist published an article on Indonesian democracy with the title "Beyond the crossroads". The show returned to the joke in a much later episode, "Million Dollar Maybe". In return for a favour Homer offers another character, Barney Gumble, the contents of a tree containing his stash of "adult magazines". These turn out to be issues of The Economist, one of which features the headline "New challenges for Indonesia".
In 2006, Indian actor Abhishek Bachchan starred in a Motorola KRZR advertisement where one flight attendant asked if he wanted anything to read. He said "The Economist, please", which resulted in the young lady sitting next to him rolling her eyes and his mirror image called him a "fraud". He settles for Stardust instead.
Read more about this topic: The Economist
Famous quotes containing the words appearance, popular and/or culture:
“You speak of poverty and dependence. Who are poor and dependent? Who are rich and independent? When was it that men agreed to respect the appearance and not the reality?”
—Henry David Thoreau (1817–1862)
“I do not see why, since America and her autumn woods have been discovered, our leaves should not compete with the precious stones in giving names to colors; and, indeed, I believe that in course of time the names of some of our trees and shrubs, as well as flowers, will get into our popular chromatic nomenclature.”
—Henry David Thoreau (1817–1862)
“As the twentieth century ends, commerce and culture are coming closer together. The distinction between life and art has been eroded by fifty years of enhanced communications, ever-improving reproduction technologies and increasing wealth.”
—Stephen Bayley (b. 1951)