Production and Sponsorship
Many of the show's plots were inspired by Reiner's experiences as a writer for Your Show of Shows, but though he based the character of Rob Petrie on himself, Rob's egocentric boss Alan Brady is less Sid Caesar (host of Your Show of Shows) than a combination of the more abrasive Milton Berle and Jackie Gleason, according to Reiner himself. Carl Reiner originally planned to produce and star in the series, which was going to be titled Head of the Family. The pilot episode was written by Reiner in 1960, but it was unsuccessful.
CBS had intended to cancel the show after its first season, but Procter & Gamble threatened to pull its advertising from "the network's extremely lucrative daytime lineup" and the show was renewed, keeping its Wednesday night time slot. After going into summer reruns, the show jumped into the top 10 by the third episode of its second season. It may have been helped by coming directly after the new #1 hit, The Beverly Hillbillies.
Read more about this topic: The Dick Van Dyke Show
Famous quotes containing the word production:
“The development of civilization and industry in general has always shown itself so active in the destruction of forests that everything that has been done for their conservation and production is completely insignificant in comparison.”
—Karl Marx (1818–1883)