Awards
In February 2006, the Belfry announced that it had won the 'Purple Apple' National Retail award. It beat competition from the country's larger and more popular centres in the Best Single Event category, for its 'Modelsearch' competition, which not only looks to find new modelling talent of all shapes and sizes, both male and female, while increasing traffic to the mall and allowing merchants to showcase their wares.
In 2004, the Belfry was the first shopping centre to be presented with the ISO 14001 certificate for environmental management. 48% of their waste is recycled, and a full 100% of their electricity comes from renewable sources.
They hold the ParkMark certificate, an award given for providing safe parking to their visitors.
Unofficially, it boasts the largest fake Christmas tree seen in any shopping centre across the nation, made especially for their big seasonal event, which includes a free Santa's grotto, which is hugely popular with the locals and in 2006 resulted in the opening hours having to be extended to accommodate everyone.
Read more about this topic: The Belfry (shopping Centre)