The Atlantic - Format, Frequency and Name

Format, Frequency and Name

The magazine, subscribed to by 400,000 readers, now publishes ten times a year. As the former name suggests, it was a monthly magazine for 144 years until 2001, when it published eleven issues; it published ten issues yearly from 2003 on, dropped "Monthly" from the cover starting with the January/February 2004 issue, and officially changed the name in 2007. The Atlantic features articles in the fields of political science, foreign affairs, the economy, technology, and the arts, as well as a book review and cultural trends section. Literary and national editor Benjamin Schwarz oversees that section and has recruited numerous writers, including Christopher Hitchens, Caitlin Flanagan, Sandra Tsing Loh, Clive James, Joseph O'Neill, B.R. Myers, Mona Simpson, Sally Singer, Terry Castle, and Natasha Vargas-Cooper. Other regular contributors include James Fallows, Jeffrey Goldberg, and Ta-Nehisi Coates.

In April 2005, the editors of The Atlantic decided to cease publishing fiction in regular issues in favor of a newsstand-only annual fiction issue edited by longtime staffer C. Michael Curtis, but have since re-instituted the practice.

On January 22, 2008, TheAtlantic.com dropped its subscriber wall and allowed users to freely browse its site, including all past archives. In addition to TheAtlantic.com, The Atlantic's web properties have expanded to include TheAtlanticWire.com, a news- and opinion-tracking site launched in 2009, and in 2011, TheAtlanticCities.com, a stand-alone website devoted to global cities and trends. According to a Mashable profile in December 2011, "traffic to the three web properties recently surpassed 11 million uniques per month, up a staggering 2500% since The Atlantic brought down its paywall in early 2008."

TheAtlantic.com covers politics, business, entertainment, technology, health, international affairs, and more. In March 2009, the site added a food channel edited by Corby Kummer and with contributions from chef Grant Achatz, Tim and Nina Zagat and Ezekiel "Zeke" Emanuel, among others. In December 2011, a new Health Channel launched on TheAtlantic.com, incorporating coverage of food, as well as topics related to the mind, body, sex, family, and public health. TheAtlantic.com has also expanded to visual storytelling with the addition of the In Focus photo blog, curated by Alan Taylor, and the Video Channel.

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