Application Outside The Military
The Art of War has been applied to many fields well outside of the military. Much of the text is about how to fight wars without actually having to do battle: it gives tips on how to outsmart one's opponent so that physical battle is not necessary. As such, it has found application as a training guide for many competitive endeavors that do not involve actual combat.
There are business books applying its lessons to office politics and corporate strategy. Many Japanese companies make the book required reading for their key executives. The book is also popular among Western business management, who have turned to it for inspiration and advice on how to succeed in competitive business situations. It has also been applied to the field of education.
The Art of War has been the subject of law books and legal articles on the trial process, including negotiation tactics and trial strategy.
The Art of War has also been applied in the world of sports. NFL coach Bill Belichick is known to have read the book and used its lessons to gain insights in preparing for games. Australian cricket as well as Brazilian association football coaches Luis Felipe Scolari and Carlos Alberto Parreira are known to have embraced the text. Scolari made the Brazilian World Cup squad of 2002 study the ancient work during their successful campaign.
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Famous quotes containing the words application and/or military:
“Courage is resistance to fear, mastery of fear—not absence of fear. Except a creature be part coward it is not a compliment to say it is brave; it is merely a loose application of the word. Consider the flea!—incomparably the bravest of all the creatures of God, if ignorance of fear were courage.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“Stately as a galleon, I sail across the floor,
Doing the military two-step, as in the days of yore.”
—Joyce Grenfell (1910–1979)