Masthead
The Age masthead (nameplate) has received a number of updates since 1854. The most recent update to the design was made in 2002. The current masthead features a stylised version of the Royal coat of arms of the United Kingdom and "The Age" in Electra Bold type. The crest features the French words Dieu et mon droit ("God and my right"). According to The Age's art director, Bill Farr: "No one knows why they picked the royal crest. But I guess we were a colony at the time, and to be seen to be linked with the Empire would be a positive thing." The original 1854 masthead included the Colony of Victoria crest. In 1856, that crest was removed and in 1861, the royal coat of arms was introduced. This was changed again in 1967, with the shield and decoration altered and the lion crowned. In 1971, a bold typeface was introduced and the crest shield rounded and less ornate. In 1997, the masthead was stacked and contained in a blue box (with the logo in white). In 2002, in conjunction with an overall revamp of the paper, the masthead was redesigned in its present form.
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