Circulation
Texas Monthly has a paid circulation of 300,000 and is read by more than 2,500,000 people each month—one out of seven Texas adults. Its audience comprises about an equal number of men and women, most of whom are between the ages of 30 and 55.
Evan Smith, former president of Texas Monthly, said in the September 16, 2009 issue of the Dallas Observer, "The magazine's audience is 'middle-aged' and 'elite'. I knew I was serving the elites rather than the masses. Is it any wonder, then, that when we occasionally gave in to the temptation to pander to the masses, we almost always pulled up short?"
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Famous quotes containing the word circulation:
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