Test Market Campaign

Famous quotes containing the words test, market and/or campaign:

    Tried by a New England eye, or the more practical wisdom of modern times, they are the oracles of a race already in its dotage; but held up to the sky, which is the only impartial and incorruptible ordeal, they are of a piece with its depth and serenity, and I am assured that they will have a place and significance as long as there is a sky to test them by.
    Henry David Thoreau (1817–1862)

    When General Motors has to go to the bathroom ten times a day, the whole country’s ready to let go. You heard of that market crash in ‘29? I predicted that.... I was nursing a director of General Motors. Kidney ailment, they said; nerves, I said. Then I asked myself, “What’s General Motors got to be nervous about?” “Overproduction,” I says. “Collapse.”
    John Michael Hayes (b. 1919)

    Dianne’s not one of the boys, but she’s not one of the girls, either.
    Marcia Smolens, U.S. political campaign aide. As quoted in Dianne Feinstein, ch. 15, by Jerry Roberts (1994)