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In 2007, Tesco Ireland announced that they would be providing brand new uniforms to take over from the ten year old previous uniforms. The new brand includes brand new Dell Computers for File Maintenance Control rooms and floor staff workstations. In July 2008 "Tesco Cash Savers" a low cost product range designed to bring new competition for Irish consumers, was introduced. It was announced in September 2008 that they would cease 23 stores with the 24 hour service. These stores include Bray and Greystones.
In 2009, the Tesco Local store in Drumcondra was re-branded as simply Tesco.
Starting in March 2009, Tesco has matched the euro price on its clothing to the pound sterling prices in the UK. This is because of the weaker pound against the euro.
Since Tuesday, May 5, 2009 some Tesco stores in the Republic of Ireland now offer a more limited range of well-known Irish brands than previously. The Minister for Foreign Affairs Micheál Martin said that consumers wanted to see large numbers of native products on the shelves of large supermarket chains.
Read more about this topic: Tesco Ireland
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