Impact
Retail sales of stuffed plush animals including teddy bears was $1.3 billion in 2006. The most commonly sold brands include Gund and Ty Inc. Brands associated with teddy bears that enjoyed strong popularity in the 1980s and 1990s are Teddy Ruxpin and Care Bears.
Teddy bears have seen a resurgence in popularity as international "do-it-yourself" chains have opened. Among the largest and best-known are Build-A-Bear Workshop and Vermont Teddy Bear Company.
Some popular mass-marketed teddy bears made today include Rupert, Sooty, Paddington, and Pudsey Bear. Books have also been written with the teddy bear featured as their main character. These include Winnie-the-Pooh, Corduroy, Teddy Tells Time, and Teddy Dressing.
Read more about this topic: Teddy Bear
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