Target Price (B2B Pricing)
is the price at which a business positions its product or services for its sellers to achieve. A target price is commonly a 'stretch' goal, representing the upper percentile of prices realized for a given product in a particular customer segment. Target prices may be derived with a variety of quantitative means and may incorporate qualitative information, such as managerial judgment, in the calculation. Target prices are commonly used in conjunction with lower price levels, requiring managerial approval, and price floors to establish a range of acceptable pricing as a guide for price negotiation with customers.
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