Target Price (B2B Pricing)
is the price at which a business positions its product or services for its sellers to achieve. A target price is commonly a 'stretch' goal, representing the upper percentile of prices realized for a given product in a particular customer segment. Target prices may be derived with a variety of quantitative means and may incorporate qualitative information, such as managerial judgment, in the calculation. Target prices are commonly used in conjunction with lower price levels, requiring managerial approval, and price floors to establish a range of acceptable pricing as a guide for price negotiation with customers.
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Famous quotes containing the words target and/or price:
“Well gentlemen, this is it. This is what we’ve been waiting for. Tonight your target is Tokyo. And you’re gonna play ‘em the Star Spangled Banner with two-ton bombs. All you’ve got to do is to remember what you’ve learned and follow your squadron leaders. They’ll get you in, and they’ll get you out. Any questions? All right that’s all. Good luck to you. Give ‘em hell.”
—Dudley Nichols (1895–1960)
“The price we pay for the complexity of life is too high. When you think of all the effort you have to put in—telephonic, technological and relational—to alter even the slightest bit of behaviour in this strange world we call social life, you are left pining for the straightforwardness of primitive peoples and their physical work.”
—Jean Baudrillard (b. 1929)