Sylvester Stallone - Tobacco Promotion

Tobacco Promotion

In 1983, Stallone entered into an agreement with Associated Film Promotions, Inc. representing their client, cigarette manufacturer Brown & Williamson Corp., to use or place B&W products in five of his feature films. In exchange, Stallone was paid a total of $500,000, disbursed as $250,000 up front and $50,000 "payable at the inception of production of each participating film." In the initial correspondences Stallone guaranteed that he would "use Brown and Williamson tobacco products in no less than five feature films" but later, to be consistent with the character of Rocky Balboa, it was decided that "other leads will have product usage" in Rocky IV. In 2002 documentation of the agreement was made publicly available through the Legacy Tobacco Documents Library at the University of California, San Francisco.

Read more about this topic:  Sylvester Stallone

Famous quotes containing the words tobacco and/or promotion:

    Sure smokers have made personal choices. And they pay for those choices every day, whether sitting through an airline flight dying for a smoke, or dying for a smoke in the oncology wing of a hospital. The tobacco companies have not paid nearly enough for the killing.
    Anna Quindlen (b. 1952)

    I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.
    Rutherford Birchard Hayes (1822–1893)