Crest
Swindon Town have used at least five different kit badges since their inception. The original badge depicted a Robin inside a shield with the letters STFC in the four corners, this changed to the "Steam Train" badge which was a coat of arms for the club based heavily on the coat of arms used by the local council. The "Steam Train" badge was in the form of a traditional shield, bisected with the club's name, a train (as Swindon is a Railway town), a football and with a Robin sitting on top. Beneath the shield was a motto on a scroll – 'Salubritas et Industria' – meaning 'health and industry'. This motto is also that of the town of Swindon itself.
During the 1970s the club changed the badge to one referred to as the "ST arrow" or "traffic sign" badge. This was circular and had the letters 'S' and 'T' interlocked, which both ends of the letter 'S' being made into an arrow. Also shown was a simple football and the club name.
Following the 1985–86 season, the "Steam Train" badge was re-introduced onto the kits. The crest was re-styled and the text "Division Four Champions 1985/1986" replaced the motto.
A diamond shaped crest for Swindon Town was introduced at the beginning of the 1991–92 season following a series of financial problems for the club. The idea behind the new crest was to give the club a new fresh image.
- "The 'travelling' football represents the club that is looking to the future with successful progress. The diamond shape clearly has the letter 'S' (for Swindon) running through it, while a green section was also introduced to match a new 'green trim' on the team's home (red and white) shirts."
On 5 April 2007 the club unveiled plans to change the badge claiming the diamond badge was correct for the time but did not represent or show any of the clubs heritage or history. Swindon offered fans the chance to vote on-line for the three new choices, which were all similar to the original steam train design, and a fourth option of keeping the 1991 design.
On 23 April 2007, it was announced that option three of the logo vote was the winner of the poll (it can be seen on the far right of the picture). Winning the vote with 68 per cent in favour, the new badge includes the club name, a Robin, a train – the rail industry being an important part of the Town's heritage – a football, and re-introduces the town's motto – 'Salubritas et Industria'. It has been in use since the beginning of the 2007–08 season.
Read more about this topic: Swindon Town F.C.
Famous quotes containing the word crest:
“The history of any nation follows an undulatory course. In the trough of the wave we find more or less complete anarchy; but the crest is not more or less complete Utopia, but only, at best, a tolerably humane, partially free and fairly just society that invariably carries within itself the seeds of its own decadence.”
—Aldous Huxley (1894–1963)
“What shall he have that killed the deer?
His leather skin and horns to wear.
Then sing him home.
Take thou no scorn to wear the horn,
It was a crest ere thou wast born;
Thy father’s father wore it,
And thy father bore it.
The horn, the horn, the lusty horn
Is not a thing to laugh to scorn.”
—William Shakespeare (1564–1616)