Endorsements and Popular Culture
Kuznetsova extended her long standing endorsement agreements with the sport brand Fila on 13 January 2012. She debuted with the new apparel at the 2012 Australian Open alongside fellow Fila player Kim Clijsters. According to chairman Gene Yoon, "Both players are longtime members of the Fila family and have played an important role in Fila's rich history in tennis."
However that contract was not extended beyond 2012 and subsequently, shortly before the start of the 2013 Australian Open, Kuznetsova signed a new apparel endorsement deal with Chinese sports apparel brand Qiaodan.
Svetlana Kuznetsova appeared in video games Top Spin 3, Virtua Tennis 2009 and Virtua Tennis 4 as a playable character.
Read more about this topic: Svetlana Kuznetsova
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