Super Chief - The "Hollywood Mystique"

The "Hollywood Mystique"

The world-famous Super Chief was an almost-instant success among travelers who appreciated its modern, air conditioned cars, private bedrooms, high amenity levels, and smooth ride, all of which lent the train a certain "snob appeal." The train was staffed with top-of-the-line crews who were ingrained with the best traditions of the railroad, and not only drew passengers from competing railroads but from other Santa Fe trains such as the Chief as well. Patrons took pleasure in the ability to "...Travel Santa Fe — all the way" to their destinations without the need to change trains, or at least railroads, en route.

The Super Chief quickly became "the" train to ride between Chicago and Los Angeles, much as New York Central's 20th Century Limited was the favored travel option of the time for the East Coast-bound. To acquaint passengers with the various points-of-interest located along the route, Santa Fe constructed a series of seven signs marking such notable features as the Continental Divide and Raton Pass.

In the mid-1940s, company president Fred G. Gurley went to great lengths to solicit business from California's motion picture industry. To that end, a passenger agent was located in Hollywood specifically for the purpose of maintaining close contact with the movie studios. Furthermore, the train stopped at the Pasadena station solely for the purpose of allowing celebrities the opportunity to board or disembark away from the "hustle and bustle" of Los Angeles' Union Passenger Terminal (LAUPT). When the Santa Fe was notified that a particular celebrity was going to be traveling on board the Super Chief, a press release was issued to allow the media the opportunity to interview and photograph the star.

In time, the passenger list would resemble a veritable "who's who" of Hollywood stars: Richard Burton and Elizabeth Taylor, Humphrey Bogart and Lauren Bacall, Dean Martin and Jerry Lewis, Desi Arnaz and Lucille Ball, James Cagney, Judy Garland, and Bing Crosby (to name but a few) all rode the Super Chief. The train's appeal was not limited to those in the entertainment industry, though, as it also played host to Ronald Reagan, former presidents Harry S. Truman and Dwight D. Eisenhower, and their wives.