Television and Entertainment
The game was broadcast in the United States by CBS and featured the broadcast team of play-by-play announcer Pat Summerall and color commentator John Madden. Brent Musburger hosted all the events with help from his then-fellow cast members of The NFL Today Irv Cross, Dick Butkus and Will McDonough, then-CBS Sports analysts Terry Bradshaw, Ken Stabler and Dan Fouts, and then-Chicago Bears head coach Mike Ditka. CBS Sports reporter Pat O'Brien, meanwhile, was stationed in San Francisco 49ers quarterback Joe Montana's hometown of Monongahela, Pennsylvania.
Unbeknownst to Musburger, this would be the last Super Bowl he hosted for CBS, as he was fired on April 1, 1990. Cross would also be dropped from pregame coverage after this game and moved to the broadcast booth for the remainder of his tenure at CBS, while Bradshaw moved from the broadcast booth to co-host of The NFL Today with Musburger's replacement, Greg Gumbel. In addition, Butkus would step down to return to acting and various philanthropic work, while McDonough would exit for a similar position on NBC's NFL Live! pregame show. CBS debuted a new graphical package and theme song for their NFL coverage; the graphics became part of The NFL Today open while the theme continued to be used for the next two seasons. The last use of the actual theme was for the 1991 season's NFC Championship game, while a remixed version was used for Super Bowl XXVI's pregame show.
The game drew a national Nielsen rating of 39.0 for CBS, the lowest rating for a Super Bowl game since Super Bowl III in 1969.
This game was later featured on NFL's Greatest Games under the title Coronation.
This Super Bowl was simulcast in Canada on CTV and in Mexico on Televisa's Canal de las Estrellas, and later aired in the United Kingdom on Channel 4.
This was the last Super Bowl to feature a kickoff time earlier than 6 p.m. ET.
Read more about this topic: Super Bowl XXIV
Famous quotes containing the word television:
“Television ... helps blur the distinction between framed and unframed reality. Whereas going to the movies necessarily entails leaving one’s ordinary surroundings, soap operas are in fact spatially inseparable from the rest of one’s life. In homes where television is on most of the time, they are also temporally integrated into one’s “real” life and, unlike the experience of going out in the evening to see a show, may not even interrupt its regular flow.”
—Eviatar Zerubavel, U.S. sociologist, educator. The Fine Line: Making Distinctions in Everyday Life, ch. 5, University of Chicago Press (1991)