Super Bowl - Super Bowl Trademark

Super Bowl Trademark

The NFL is vigilant on stopping what it says is unauthorized commercial use of its trademarked terms "NFL," "Super Bowl," and "Super Sunday." As a result, many events and promotions tied to the game, but not sanctioned by the NFL, are forced to refer to it with colloquialisms such as "The Big Game," or other generic descriptions. (A radio spot for Planters nuts parodied this, by saying "it would be super...to have a bowl...of Planters nuts while watching the big game!") The NFL claims that the use of the phrase "Super Bowl" implies an NFL affiliation, and on this basis the league asserts broad rights to restrict how the game may be shown publicly; for example, the league says Super Bowl showings are prohibited in churches or at other events that "promote a message," while venues that do not regularly show sporting events cannot show the Super Bowl on any television screen larger than 55 inches. Some critics say the NFL is exaggerating its ownership rights by stating that "any use is prohibited," as this contradicts the broad doctrine of fair use in the United States. Legislation was proposed by Utah Senator Orrin Hatch in 2008 "to provide an exemption from exclusive rights in copyright for certain nonprofit organizations to display live football games," and "for other purposes."

In 2006, the NFL made an attempt to trademark "The Big Game" as well; however, it withdrew the application in 2007 due to growing commercial and public-relations opposition to the move, mostly from Stanford University and the University of California, Berkeley and their fans, as the Stanford Cardinal football and California Golden Bears football teams compete in the Big Game, which has been played since 1892 (28 years before the formation of the NFL and 75 years before Super Bowl I). Additionally, the Mega Millions lottery game was known as The Big Game from 1996–2002.