Features Characterizing The Sunk Cost Heuristic
Two specific features characterizing the sunk cost heuristic worth mentioning are:
- An overly optimistic probability bias, whereby after an investment the evaluation of one's investment-reaping dividends is increased.
- The requisite of personal responsibility. Sunk cost appears to operate chiefly in those who feel personal responsibility for the investments that are to be viewed as sunk.
Read more about this topic: Sunk Costs
Famous quotes containing the words features, sunk and/or cost:
“All visible objects, man, are but as pasteboard masks. But in each event—in the living act, the undoubted deed—there, some unknown but still reasoning thing puts forth the mouldings of its features from behind the unreasoning mask. If man will strike, strike through the mask!”
—Herman Melville (1819–1891)
“Remember all those renowned generations,
Remember all that have sunk in their blood,
Remember all that have died on the scaffold,
Remember all that have fled, that have stood,
Stood, took death like a tune
On an old tambourine.”
—William Butler Yeats (1865–1939)
“To become a token woman—whether you win the Nobel Prize or merely get tenure at the cost of denying your sisters—is to become something less than a man ... since men are loyal at least to their own world-view, their laws of brotherhood and self-interest.”
—Adrienne Rich (b. 1929)