Paramount Pictures
Redstone's next acquisition was the purchase of Paramount Communications (previously Gulf+Western), parent of Paramount Pictures in 1993. He engaged in a bidding war with Barry Diller (former board member of Vivendi Universal and CEO of IAC/InterActiveCorp) and John Malone (president of TCI/Liberty Media), and had to raise his bid three times. Some say that Redstone overpaid, but after he shed certain assets (the Madison Square Garden properties (which included the NBA's NY Knicks and the NHL's NY Rangers)to Charles Dolan's Cablevision and Simon & Schuster's educational publishing units to Pearson plc for almost $4 billion), Redstone turned Viacom's expenditure into a substantial profit. Under Redstone's leadership, Paramount went on an almost ten-year streak of record performance, producing such films as Saving Private Ryan, Titanic (one of the highest grossing film of all time and Best Picture Academy Award winner), Braveheart (Best Picture Academy Award), and Forrest Gump (also a Best Picture winner) and the creation of the hugely successful Mission: Impossible series of pictures.
Redstone replaced the team of Jonathan Dolgen and Sherry Lansing in 2004 after their nine-year winning streak ended. Along with the strong slate of films they oversaw, Dolgen and Lansing’s accomplishments included: doubling the size of Paramount's music publishing division, Famous Music; expanding UCI Cinemas into 13 foreign countries; creating the Digital Cinema Initiatives standards body for the new digital film technology; introducing the DVD; and launching the UPN Network (later part of CBS and now called the CW). The current Paramount Pictures consists only of the movie studio, the other groups having been sold or parceled out to other divisions.
Since arriving at Paramount in 2005, Chairman and Chief Executive Officer Brad Grey has led a return to fortune at the box office. He has overseen the creation or revitalization of several major franchises, including "Transformers," "Star Trek" and "Paranormal Activity." Paramount has also forged productive relationships with top-tier filmmakers and talent including J.J. Abrams, Michael Bay and Martin Scorsese). The 2010 Paramount slate achieved much success with Shutter Island and a True Grit remake, reaching the biggest box office totals in the storied careers of Martin Scorsese and the Coen Brothers, respectively. In addition, during Grey’s tenure, Paramount launched its own worldwide releasing arm, Paramount Pictures International, and has released acclaimed films such as An Inconvenient Truth, Up in the Air, and There Will Be Blood.
The Paramount acquisition was only the tip of the iceberg. He purchased Blockbuster Entertainment, which included Aaron Spelling's production company and a huge library of films, much of which has been merged into Paramount Pictures. Blockbuster has now been spun off into its own independent entity. Redstone acquired CBS Corporation in 2000 and then spun it off as a separate company in 2005, taking with it all of Paramount's television shows and catalog. Following the CBS and Blockbuster Spinoffs, Viacom consists of MTV Networks (MTV, Nickelodeon, VH1, Noggin etc.), music publishing (Famous Music) and Paramount Pictures.
In December 2005, Redstone announced that Paramount had agreed to buy DreamWorks SKG for an estimated $1.6 billion. The acquisition was completed on February 1, 2006. A subsequent financing brought Viacom's investment down to $700 million. The animation studio, DreamWorks Animation, was not included in the deal as it has been its own company since late 2004. However, Paramount now has the rights to distribute films by DreamWorks Animation.
On June 1, 2012, Paramount Pictures renamed the Administration Building on the studio lot as the Sumner Redstone Building in a dedication ceremony attended by employees of Paramount Pictures and Viacom.
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