Summer of Love - Popularization

Popularization

The ever-increasing numbers of youth making a pilgrimage to the Haight-Ashbury district alarmed the San Francisco authorities, whose public stance was that they would keep the hippies away. Adam Kneeman, a long-time resident of the Haight-Ashbury, recalls that the police did little to help; organization of the hordes of newcomers fell to the overwhelmed residents themselves.

College and high-school students began streaming into the Haight during the spring break of 1967 and the local government leaders, determined to stop the influx of young people once schools let out for the summer, unwittingly brought additional attention to the scene, and an ongoing series of articles in local papers alerted the national media to the hippies' growing numbers. By spring, Haight community leaders responded by forming the Council of the Summer of Love, giving the word-of-mouth event an official-sounding name.

The mainstream media's coverage of hippie life in the Haight-Ashbury drew the attention of youth from all over America. Hunter S. Thompson labeled the district "Hashbury" in The New York Times Magazine, and the activities in the area were reported almost daily.

The movement was also fed by the counterculture's own media, particularly the San Francisco Oracle, whose pass-around readership is thought to have topped a half-million at its peak that year.

The media's fascination with the "counterculture" continued with the Monterey Pop Festival in June 1967, where approximately 30,000 people gathered for the first day of the music festival, with the number swelling to 60,000 on the final day. In addition, media coverage of the Monterey Pop Festival facilitated the Summer of Love even further as large numbers of fledgling hippies headed to San Francisco to hear their favorite bands such as The Who, Grateful Dead, the Animals Jefferson Airplane, Quicksilver Messenger Service, The Jimi Hendrix Experience, Otis Redding, The Byrds, and Big Brother and the Holding Company featuring Janis Joplin.