2009 Relaunch
In June 2008, American Greetings announced that Hasbro had won the license from Playmates, and with it they will relaunch the series again. The extensive relaunch involved numerous large redesigns and a reboot of the franchise's universe. The relaunch began in Summer 2009, with the release of a CGI movie, The Sky's the Limit, with Anna Cummer voicing Strawberry Shortcake. A new TV series, Strawberry Shortcake's Berry Bitty Adventures, debuted on October 10, 2010 on The Hub.
Merchandise of the 2009 relaunch began appearing in mid-2009.
Currently, the main characters of the show are Strawberry Shortcake, Lemon Meringue, Orange Blossom, Raspberry Torte, Plum Pudding, Blueberry Muffin, and Cherry Jam. Huckleberry Pie, who was reintroduced in the third season of Berry Bitty Adventures, also visits on occasion.
Read more about this topic: Strawberry Shortcake