Strawberry Fields Forever - Promotional Film

Promotional Film

The promotional film for "Strawberry Fields Forever" was an early example of what later became known as a music video. It was filmed on 30 and 31 January 1967, in Knole Park in Sevenoaks .It was directed by Swedish television director Peter Goldman. Goldman was a friend of Klaus Voormann, who had recommended Peter to the group. The film featured reverse film effects, stop motion animation, jump-cuts from daytime to night-time, and The Beatles playing and later pouring paint over an upright piano. During the same visit to Knole Park, Goldman produced the promotional film for "Penny Lane", the reverse side of the "Strawberry Fields Forever" single (during this same stay in Sevenoaks, John Lennon wandered into an antiques gallery and purchased the poster for Pablo Fanque's Circus Royal that would inspire the song "Being for the Benefit of Mr. Kite!"). The promotional films for "Strawberry Fields Forever" and "Penny Lane" were selected by New York's MoMA as two of the most influential music videos of the late 1960s. Both were originally broadcast in the US on 25 February 1967, on the variety show The Hollywood Palace, with actor Van Johnson as host. A cartoon based on the song was the final episode produced for The Beatles animated television series.