Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in external environments. It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Recent studies and leading management theorists have advocated that strategy needs to start with stakeholders expectations and use a modified balanced scorecard which includes all stakeholders.
Read more about Strategic Management: Overview, Concepts/approaches of Strategic Management, Strategy Formation (Classical School), Whittington's Perspectives, General Approaches, The Strategy Hierarchy, Non-strategic Management, Limitations of Strategic Management, "Creative" Vs Analytic Approaches
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