The Cub Room and Stork Club Gifts
The sanctum sanctorum, the Cub Room ("the snub room"), was guarded by a captain called "Saint Peter" (for the saint who guards the gates of Heaven). The most famous of them was John "Jack" Spooner; he was well known to many celebrities from his previous duties at LaHiff's. Billingsley recruited him in 1934 after the death of Billy Lahiff and the subsequent closure of his club. Spooner began an autograph book for his daughter, Amelia, while working at LaHiff's. Billingsley encouraged him to bring "The Book" to the Stork Club, where stars continued to sign it. Some who were famous illustrators or cartoonists such as E. C. Segar (Popeye), Chic Young (Blondie), and Theodor Geisel ("Dr. Seuss") would add personalized doodles or drawings for Spooner's young daughter. Billingsley's rule of thumb for his help, "If you know them...they don't belong in here," did not apply to Spooner. It was Spooner's knowing the patrons and socializing with them away from the job that helped make the Stork Club so successful with attracting celebrity clients. At Christmas, Spooner dressed as Santa Claus, posing for photos with old and young alike. Billingsley's original plan for the Cub Room was for it to be a private place for playing gin rummy with his friends. The room was added to the club during World War II.
Besides the Cub Room, the Main Dining Room, and the bar, the club contained a private room for parties, the "Blessed Event Room", a "Loner's Room", which was much like a men's club, and a private barber shop.
Owner Billingsley was well known for his extravagant gifts presented to his favorite patrons, spending an average of $100,000 a year on them. They included compacts studded with diamonds and rubies, French perfumes, champagne and other liquors, and even automobiles. Many of the gifts were specially made for the Stork club, with the club's name and logo on them. Some of the best known examples were the gifts of Sortilege perfume by Le Galion. Billingsley convinced Arthur Godfrey, Morton Downey, and his own assistant, Steve Hannigan, to form an investment group with him to obtain the United States distributorship of the fragrance. It was also Billingsley's standard practice to send every regular club patron a case of champagne at Christmas.
Sunday night was "Balloon Night". As is common with New Year's celebrations, balloons were held on the ceiling by a net and the net would open at the stroke of midnight. As the balloons came down, the ladies would begin frantically trying to catch them. Each contained a number and a drawing would be held for the prizes, which ranged from charms for bracelets to automobiles; there were also at least three $100 bills folded and placed randomly in the balloons.
His generosity was not confined to those who were always at the club. Billingsley received the following letter in 1955: "I am grateful to you for your thoughtful kindness in sending me such a generous selection of attractive neckties. At the same time may I once again thank you for the cigars that you regularly send to the White House?" It was signed by Dwight D. Eisenhower. During World War II, three bomber planes were christened with the name of the Stork Club. Billingsley commissioned Tiffany & Co. to produce sterling silver Stork club logo Victory pins as gifts for their crew members. Patrons were not always on the receiving end; Billingsley's writings claimed that one of his waiters received a $20,000 tip. A bartender received a new Cadillac from a grateful patron, and a headwaiter received a $10,000 tip from tennis star Fred Perry. The real purpose of the Stork Club was people watching other people, particularly non-celebrities watching celebrities. It was necessary for Billingsley to give the expensive gifts and to provide some to all of a celebrity's Stork Club services for free to bring the stars to the club and keep them coming back. The notables were what brought people from all over the country in all walks of life to visit the Stork Club.
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