Newer Steinway Halls
Steinway Hall and showrooms opened in Seoul, Korea, catering to performers and musicians of the Seoul Philharmonic Orchestra and the Kangnam University, which is also an All-Steinway School. Steinway & Sons main showroom recently opened in Beijing, China, where UNICEF Goodwill Ambassador Lang Lang introduced his own branded line of pianos designed by Steinway & Sons, to the audience of Beijing society and media. The 65th Steinway Children and Youth Competition was recently held in Beijing. Today, additional forms of Steinway & Sons sales venues are located in Shanghai, China, and Tokyo.
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