Release
After a teaser trailer premiered with the film Monsters, Inc., a new trailer for the film aired on the Fox Network on March 10, 2002 between Malcolm in the Middle and The X-Files, and was made available on the official Star Wars web site the same day. The outplacement firm Challenger, Gray & Christmas from Chicago predicted before the film's release that U.S. companies could lose more than $319 million in productivity due to employees calling in sick and then heading to theaters to see the film.
The film premiered as part of the inaugural Tribeca Film Festival at the BMCC Performing Arts Center, 199 Chambers St. in New York City at a Sunday, May 12th set of screenings benefitting the Children's Aid Society, a charity supported by George Lucas. Attack of the Clones was then screened out of competition at the 2002 Cannes Film Festival, before getting a worldwide theatrical release on May 16, 2002. The film was also later released in IMAX theaters; the film had not been filmed for IMAX but was "up converted" with the digital remastering process. Because of the technical limitations of the IMAX projector, an edited, 120-minute version of the film was presented.
Before the film's release, there was a string of controversies regarding piracy. In 2000, an underground organization calling itself the Atlas Group, based in Perth, Western Australia offered a copy of the screenplay, with an asking price of US$100,000, to various fan sites and media organizations, including TheForce.Net. The scheme was subsequently reported to Lucasfilm Ltd. by the fan site.
A pirate copy was allegedly made at a private showing, using a digital recorder that was pointed at the screen. This copy spread over the internet, and analysts predicted up to a million fans would have seen the film before the day of its release. In addition, authorities seized thousands of bootlegs throughout Kuala Lumpur before the film opened.
Read more about this topic: Star Wars Episode II: Attack Of The Clones
Famous quotes containing the word release:
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)