Stanley Milgram - Lost Letter Experiment

Lost Letter Experiment

Milgram developed a technique for measuring how helpful people are to strangers who are not present, and their attitudes toward various groups, called the "lost letter" experiment. Several sealed and stamped letters are planted in public places, addressed to various entities, such as individuals, favorable organizations like medical research institutes, and stigmatized organizations such as "Friends of the Nazi Party". Milgram found most of the letters addressed to individuals and favorable organizations were mailed, while most of those addressed to stigmatized organizations were not.

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