Rights To The Name
Of the 34 "Baby Standards", 11 were given rights to the Standard Oil name, based on the state they were in. Conoco and Atlantic elected to use their respective names instead of the Standard name, and their rights would be claimed by other companies.
By the 1980s, most companies were using their individual brand names instead of the Standard name, with Amoco being the last one to have widespread use of the "Standard" name, as it gave Midwestern owners the option of using the Amoco name or Standard.
Currently, three supermajor companies own the rights to the Standard name in the United States: ExxonMobil, Chevron Corporation, and BP. BP acquired its rights through acquiring Standard Oil of Ohio and Amoco, and has a small handful of stations in the Midwestern United States using the Standard name. Chevron has one station in each state it owns the rights to branded as Standard except in Kentucky, which it withdrew from in July 2010. ExxonMobil keeps the Esso trademark alive at stations that sell diesel fuel by selling "Esso Diesel" displayed on the pumps. ExxonMobil has full international rights to the Standard name, and continues to use the Esso name overseas.
-
One of 16 Chevron stations branded as "Standard" to protect Chevron's former trademark; this one is in Las Vegas, Nevada.
-
A combination gasoline/diesel pump at an Exxon in Zelienople, Pennsylvania selling Exxon gasoline and "Esso Diesel".
-
BP station with "torch and oval" Standard sign in Durand, Michigan.
Read more about this topic: Standard Oil
Famous quotes containing the words the name, rights to and/or rights:
“Do not ask the name of the person who seeks a bed for the night. He who is reluctant to give his name is the one who most needs shelter.”
—Victor Hugo (1802–1885)
“To exercise power costs effort and demands courage. That is why so many fail to assert rights to which they are perfectly entitled—because a right is a kind of power but they are too lazy or too cowardly to exercise it. The virtues which cloak these faults are called patience and forbearance.”
—Friedrich Nietzsche (1844–1900)
“... the constructive power of an image is not measured in terms of its truth, but of the love it inspires.”
—Sarah Patton Boyle, U.S. civil rights activist and author. The Desegregated Heart, part 1, ch. 15 (1962)