Corporate Marketing
It is common for major brands that cater to the youth market, e.g., Coca-Cola, Gillette, MTV, and branches of the United States armed forces, to market at spring break destinations.
Read more about this topic: Spring Break
Famous quotes containing the word corporate:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
—Louis B. Lundborg (1906–1981)