A sports director is an individual at a television or radio station who is in charge of the sports department. In local news, the sports director is typically the station's primary sportscaster, and often anchors the primetime newscasts on weekdays. They are in charge of sports programming and production that airs. A sports director usually has the liberty to hire and fire the other members of his department, including their field reporters, weekend anchors, and photographers.
Famous quotes containing the words sports and/or director:
“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What’s the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”
—Martina Navratilova (b. 1956)
“He wrote me sad Mother’s Day stories. He’d always kill me in the stories and tell me how bad he felt about it. It was enough to bring a tear to a mother’s eye.”
—Connie Zastoupil, U.S. mother of Quentin Tarantino, director of film Pulp Fiction. Rolling Stone, p. 76 (December 29, 1994)