Spider-Man 3 - Reception

Reception

Spider-Man 3 had its world premiere in Tokyo on April 16, 2007, The film held its UK premiere on April 23, 2007 at the Odeon Leicester Square, and the U.S. premiere took place at the Tribeca Film Festival in Queens on April 30, 2007.

Spider-Man 3 was commercially released in sixteen territories on May 1, 2007. The film was released in Japan on May 1, 2007, three days prior to the American commercial release, to coincide with Japan's Golden Week. Spider-Man 3 was also released in China on May 3, 2007 to circumvent market growth of pirated copies of the film. The studio's release of a film in China before its domestic release was a first for Sony Pictures Releasing International. By May 6, 2007, Spider-Man 3 opened in 107 countries around the world.

The film was commercially released in the United States on May 4, 2007 in a North American record total of 4,253 theaters, including fifty-three IMAX theaters. The record number of theaters was later beaten by Pirates of the Caribbean: At World's End, which was released in 4,362 theaters in the United States—109 more than Spider-Man 3. Tracking data a month before the U.S. release reflected over 90% awareness and over 20% first choice among moviegoers, statistics that estimated an opening weekend of over $100 million for Spider-Man 3. Online tickets for Spider-Man 3 were reported on April 23, 2007 to have been purchased at a faster rate—three times at Movietickets.com and four times at Fandango—than online ticket sales for Spider-Man 2. On May 2, 2007, Fandango reported the sales rate as six times greater than the rate for Spider-Man 2. The strong ticket sales caused theaters to add 3:00 AM showings following the May 4, 2007 midnight showing to accommodate the demand.

The FX channel signed a five-year deal for the television rights to Spider-Man 3, which they began airing in 2009. The price was based on the film's box office performance, with an option for three opportunities for Sony to sell the rights to one or more other broadcast networks.

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