Disc Products
Popular culture widely employs special, deluxe, and limited edition in marketing, releasing subsequent, improved versions of film DVDs, music and video games. Companies widely use special editions and incremental improvements to sell the same products to consumers multiple times. This has been seen in the 10th Anniversary edition of Titanic, which simply consists of the first two discs of the previous Special Collector's edition, only with new packaging.
In many cases, successful film releases have had items made in limited numbers. These "limited editions" usually contain the best DVD edition possible of a film with special items in a box set, sometimes containing items available only in the limited edition. Items marked thus are often (but not always) released for a shorter time and in lower quantity than common editions, often with a running number (e.g. "13055 of 20000") printed on the products to boost the rarity feel, as the company implies not to manufacture more. It is also common to have such items packaged with unique designs.
With the success of DVDs, special editions of films themselves (instead of just special editions of film DVDs) have also become fairly common. Sharing similarities with the concept of a director's cut (another long-suffering inflation-by-marketing term). These generally feature additional in-movie material. The material may be footage originally deleted from the final cut, or new digitally-created, interpolated content. Unlike true director's cuts, the directors may not have had part in such projects, such as in Superman II: The Richard Donner Cut, in which Richard Donner did not help create the new version, just supply the material. The Doctor Who telemovie The Five Doctors was edited, recut, amongst various other changes to make the "Special Edition" in 1999 for the first DVD release of the episode.
Read more about this topic: Special Edition
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